| The Object of Rotary The Object of Rotary is to encourage and foster the idea of service as a basis of worthy enterprise and, in particular, to encourage and foster: 1. The development of acquaintance as an opportunity for service; 2. High ethical standards in business and profession; the recognition of worthiness of all useful occupation; and the dignifying of each Rotarian's occupation as an opportunity to serve society. 3. The application of the ideal of service in each Rotarian's personal, business and community life. 4. The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service. | 